Marketing

Visitors

A visitor to your school offers an interesting situation. He or she has made the effort, for whatever reason, to inquire about your school. You must now balance yourself between selling them on the school and not scaring them away by being over eager. There are several possible solutions to this:

• Have brochures handy for the visitor. Make sure that they have something to take from the school when leaving.
•  Ask the visitor if they would like to try a short, private lesson. Offer nothing fancy, maybe just a simple self-defense technique. Again, the point is to get them involved.
• Allow them to watch the class.
• Consider some type of premium to have them return, such as a free uniform or a free trial period of instruction.
• Encourage the visitor to talk with other students and to ask questions.
• No matter what, be courteous. Remember you are developing a reputation. Even if the visitor decides not to take your classes, he or she may still be a source of word of mouth advertising to others.