Marketing

Community Involvement

Many businesses are involved in community activities. Some feel that it is merely good business to become involved, while others sense an obligation to help the people that help them stay in business. In either case, you will sooner or later be asked to help in some sort of community activity, especially charity functions. You should strongly consider these requests if time permits.

You are a new and growing business, one that needs to be introduced to, and the support of, other people in the community. Other business people who are involved in various civic affairs offer a potential wealth of experience from which to seek good business advice. Let them find out what kind of person you are, instead of making them guess.

High School and College Teaching

Another excellent possibility for promoting your school is by teaching short length (one day, one week, etc.) classes in the physical education departments of local schools. The idea is to arouse their interest to investigate other classes. Remember that in all the methods and possibilities of advertising and promotion, the key point is to get the potential student to try your school. If you actually have them involved in the training, you give them the chance to actively consider the idea and become familiar with the product.