Attracting Customers
Create an Internet presence
With hundreds of millions of people using the Internet, you must have school website. However, to reach even a fraction of those potential customers, you need a well-designed site that promotes your specific business goals.
Ask yourself:
- Why do I want to be on the Web?
- What image do I want to present?
- What do I want people to be able to do when they visit the site?
The answers will help define your online goals, guide the design of your site, and indicate which functions you need to include. A cheap appearing, poorly designed site makes your school appear to be a small-time, poorly run school.
Quickly decide on a short, descriptive, easy to remember domain name and get it registered before someone else registers it. Design and build the site. Then find a Web-hosting company to provide server space for the site. Find a good host by researching companies that offer the most features, reliability, and support for the least money. You can find good service for $10 a month, or you may use the free Google Sites.