A fisherman heard a thump on the side of his boat and saw a snake with a frog in its mouth. The fisherman grabbed the snake and released the frog. The frog was happy and hopped away. The fisherman felt badly for the snake losing its meal so he poured some whiskey down its throat and let it go. Later, he heard another thump on the side of the boat and looked over the side. There was the snake—holding up two frogs in its mouth. This illustrates two lessons:
- You get more of the behavior you reward. It is easy to fall into the trap of rewarding the wrong behavior.
- Remember: Things that get rewarded get done!
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