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Question 048: School growth

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  • The owner must be directly involved with all aspects of the school. Employees may have the best of intentions, but they are not the owner. The owner must meet and greet all customers. The final signing may be handled by an employee, but the owner must handle everything else. People do not sign up with a school, they sign up with the instructor. They could care less about the business, if they like the instructor, then they will sign up. If they do not see the instructor in much, they will leave. Owners must juggle both teaching and management; if one slips, the school will falter. When owners are hungry, they school grows. When owners become complacent, the school shrinks.