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Determine Location

As the old real estate saying goes, "The most important things are location, location, location!" A good location is crucial to the success of any business and is found by analysis of many factors, such as the number of people from which to attract students, including their income range; the type of area around the location; and other similar facilities in area.

Suppose that you have selected an area that appeals to you for the above reasons. The next step is to find a location for the school in the area. The following are some considerations to help you make your choice:

• Parking

  • Location should have plenty of parking spaces available.

  • Does the parking lot have lights at night?

  • Would you share the parking facilities with other businesses?

  • Would their peak business times coincide with yours?

  • Are there any restrictions on the parking spaces?

• Condition

  • Will it need a lot of conversion or repair? If so, who must do it?

  • Can the location be adapted for your needs?

• Appearance

  • What is the general appearance and feeling of the location?

  • What kind of impression will it give a potential new student?

• Can location be seen from street?

• What type of businesses are adjacent?

• Can location adequately accommodate growth in your school? Can you expand the facilities if needed?

• Does the location have restrooms, showers, adequate lighting, air conditioning, heat (electric, oil, or gas), etc.

• Does layout of the space pose any safety problems?

• Does lease permit additions to the interior, such as heavy bags, mirrors, or stretching rails? If not, what can be done?

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