sponsors

 

 

sponsors

 

 

 

 

The business plan should help you:

• Understand your product.
• Help you determine how to promote your product.
• Identify your customer.
• Help you set a price for your product that your customer will pay.
• Determine where the school should be located.

Understanding Product

As previously stated, your product is your instruction and its benefits, offered through the facilities of your school. When a potential student asks questions about your product, you should be ready to answer them. The following are some examples of questions that may be asked by potential students. Develop answers to the questions that provide an accurate and honest portrayal of you and your school.

• What are your Taekwondo credentials?

• How long have you been studying Taekwondo?

• How long have your been an instructor?

• Are you associated with any organization?

• Are you a certified instructor?

• How do you teach and conduct class?

Develop short statements to explain:

• Special skills that make you a good instructor.

• Other education or skills you have that contribute to your teaching ability.

• A short history of Taekwondo.

• A short history of your instructor and his or her background.

• Three strengths of your instruction.

• Three weakness of your instruction (in case you are asked, but do not volunteer weaknesses).

• Benefits students will gain from your instruction.

• Why your school is better than other schools (but do not be critical of other schools).

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