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Hold an overnight lock-in where children students can bring a friend and spend the night in the school on a sleep over.

• Have each attendee bring a pillow and sleeping bag. Have plenty of food and drinks and organized games.
• Stress to parents that this will give them a night to themselves.
• You can charge for the lock-in if desired.
• Hold a lock-in on New Year’s Eve that continues until noon the next day. Stress to parents that this will be the cheapest overnight babysitter they can find.

Demonstrations

Anything used in an demonstration to illustrate the actual nature of the martial arts brings the potential student closer to being an actual enrolled student. Demonstrations are excellent for this purpose, but they must be well organized.

• Try any potential source of students: boy and Girl Scout troops, youth organizations, garden clubs, lions clubs, booster clubs, senior citizen groups, business associations, or any other suitable audience.
• Perform a demo at local mall, at local schools, during community events, or at local fair.
• Have uniformed students march in local parades.
• Set up a demo as a fundraiser for a local charity. The charity will probably be able to arrange to have a local celebrity at the event and even get it in the newspaper and on the local news.
• Arrange for plenty of seats and have a snack bar to sell refreshments.
• Set up display tables that show the history of Taekwondo, sell martial arts supplies, and have a display about your school.
• Have someone do enrollments on the spot.

Public Testing

Hold a public testing as a way to generate interest in your school.

• Hold a rank testing at a mall in a large open area.

• Since the test would last a while, it would attract a lot of people; more than a short demo would attract.

•  Kids could see other kids in action and cause them to want to do the same thing, and parents could see what Taekwondo is all about.

• Have a big sign stating it is a rank testing and another sign saying you are accepting new students, along with the school name, address, phone number, and web address.

• Have a person at an “Information” sign to answer people’s questions during the testing.

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