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The answers will help define your online goals, guide the design of your site, and indicate which functions you need to include. A cheap appearing, poorly designed site makes your school appear to be a small-time, poorly run school.

Quickly decide on a short, descriptive, easy to remember domain name and get it registered before someone else registers it. Design and build the site. Then find a Web-hosting company to provide server space for the site. Find a good host by researching companies that offer the most features, reliability, and support for the least money. You can find good service for $10 a month, or you may use the free Google Sites.

If selling online, outsource the payment process, Google Checkout and PayPal are solid options. Consider "search-engine optimization," or ways to in­crease traffic to the site. Firms specializing in this range widely in quality and cost, but you may be able to achieve some results on your own; checkout SEOBook.com or Hubspot.com for tips.

Create Facebook, Twitter, etc. accounts for the school so you may keep students updated on school events or alerts, such as closing due to weather. Make regular updates so students will get in the habit of checking the sites regularly.

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