What is direct marketing?

Unsolicited marketing mail and catalogs.

How to opt-out

Use Direct Marketing Association (DMA) opt-out Services; the DMA is the largest U.S. association of marketers. Only businesses that are members of the DMA will comply with an opt-out request through the DMA programs. The DMA offers Mail Preference Service opt-out, an email list opt-out, and an opt-out that lets you remove the names of deceased people from mailing lists. The Mail Preference Service should not affect your receipt of mail and catalogs from companies that you already do business with.

To opt-out online: Visit DMA web site.

Mail Preference Service opt-out: Service is usable by anyone. This list reduces mail such as catalogs, etc. It also gets your name off of some prospect mailing lists. Requires a $1.00 fee payable by credit card.

Email List opt-out: Sign up will get you off of some mailing lists and may help reduce some unwanted commercial email, but it is not a total cure for spam. Good for five years.
Deceased Do Not Contact List: Sign up will remove the names of deceased individuals from marketing lists. Requires a $1.00 fee payable by credit card.
Do Not Contact Service for Caregivers: For those seeking to remove the names of individuals in their care from commercial marketing lists.

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