sponsors

 

 

sponsors

 

 

 

 

• Produce a professional website that contains every claim and testimonial that you can invent. Make frequent use of highly sensational, emotive language to sell what you have as "the greatest," "the deadliest," etc. Do not give out any useful information, make people pay for this. Many people will just accept your claims as the truth without ever verifying them.

• Publish books that claim to reveal the secret techniques of the martial arts. Rather than publish one book with useful information, publish books on each aspect of your art, such as just kicks or just throws, so you may claim to have written many books. Publishing a book is easy to do, just fill the book with photos of yourself dressed in all your regalia doing simple techniques, and with photos of someone else who is in good physical condition doing the more difficult techniques that you cannot do, and probably never could do.

•  Make claims about past achievements that are difficult to verify, such as being a grand champion of numerous big tournaments. The more distant past, the better.

• Claim to be able to fight multiple attackers because you can "sense" their presence and react to their attacks.

• Invent an art that has the "best" of every other art so you may attract students interested in one of the other arts. Stress that your art is the best because it combines all the other arts.

• Apply pseudoscientific or approximately scientific tests and impressive jargon to convince your students that you really know something. Remember that anything that sounds Oriental, mystic, or similar to something shown in movies, on television, in video games, etc. will convince the ignorant that you are a true master.

• Use "power words" and eye contact along with powerful emotional speaking to make yourself more authoritative.

• Be a close speaker. Get close to people and stare into their eyes when you speak. This helps you control the person and seem powerful.

• Make your school look like a set from a "Hong Kong Phooey" martial arts movie.

• Make your facilities look as impressive as possible. Paint all kinds of oriental symbols on the wall and hang all kinds of martial arts weapons. Photos of other old, fatherly, grand masters hanging on the wall will help.

• Have at least one well-stocked bookshelf filled with books on relevant and impressive topics. You do not have to understand what is in the books or even have read them.

• Casually drop into conversation the names of well-known public figures or martial artists with whom you have met or trained with, even the most trivial meetings may be elaborated upon.

Page 6 of 7:  NEXT  Back  First  Last | Share | Errors | Last Modified:

Subtopics:  NEXT | None 

Topic:  Comments: Add View | Sources | Related: None