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• Stress that new is better than old. For example, claim moving in a sine wave motion is better than the walking motion that humans have used for eons.

• Stress that old is better than new. For example, claim that holistic medicine is better than modern medicine.

• Create lots of easy to remember slogans and phrases that people may use when trying to explain your art.

• Give impressive titles to simple, routine tasks, such as calling a punch "Wary snake strikes fierce dragon."

• Always demonstrate your techniques on one of your submissive students. Do not try to use your quick knockout slap against an ordinary person; always use a person who believes you have the power.

• Always demonstrate your techniques on a stationary, passive subject. Do not try to use your pressure point attacks on a person who is moving around and resisting.

• Do not let your techniques be tested. Do not go to competitions, instead, put down tournaments as a waste of time. Say that you techniques are too deadly to use in competition.

• Never agree to perform your techniques under scientific conditions, such as using impartial subject or double blinds.

• Cover your walls with testimonials and memorabilia of your successes, no matter how minor. Get your picture taken with some local or national politician, a well-known film star or musician, or other celebrity, and hang it on your wall. All you need is the picture; you can make up a story to go with it.

• Cover walls with your life. All instructors hang their rank or instructor certification on the wall of their offices but you should also hang impressively framed certificates of every conference, course, seminar, or workshop that you have ever attended in your entire life. Also, obtain high rank certificates from every martial art you may find on the Internet. Fellow sokes will be glad to exchange rank certificates with you since it also helps them increase their credentials.

• Found your own international organization to govern your art. Never mind that your only students are in your home city or state. Such as with the Karate International organization in central North Carolina.

• Place official-looking initials behind your name. No need to earn genuine higher-level degrees, simply create your own impressive-looking initials. Use these qualifications and claims to make your business cards as impressive as possible. You can also add titles such as grand master, professor, doctor, etc. You can easily make your own certifying documents on a computer or you can order them online from some other bogus organization.

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