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• When your techniques do not work, make excuses. Claim it is due to "individual differences," the person was not tying hard enough, or claim it is due to some mystical reason, such as there was a diversion of ki or the moon was in the seventh house.

• Wear some outrageous looking uniform that make you look similar to a tribal chieftain or the king of a country.

• Have your students wear some cool looking uniform that is different from those traditionally worn by martial artists.

• Learn to make your most insignificant achievements seem extraordinary. Look at Senator John Kerry. He has used four months spent in Vietnam 30 years ago as a reason why he should be the commander-in-chief of all the United States military forces.

• Claim to have served in the military or military Special Forces. Check out this master: http://www.phonyveterans.com/Gyi.html.

• When speaking, touch people a lot. Use techniques that require a lot of touching. People feel reassured and trusting when they are touched. Many "healing" arts use this technique.

• Remember some principles of the con (politicians use these all the time):

  • It does not have to be true, you only have make people believe it is true. For example, the middle class pays all the taxes, a copper bracket will heal, or ki will give you incredible powers.

  • If you do not know the truth, you will be happy. For example: an unknowing wife of a cheating husband may be happy with her marriage, or a student who thinks his instructor is a great martial arts master, not knowing all the master's credentials are fake.

  • If you repeat a lie numerous times, it will be accepted as the truth. For example: the natural way is better than modern medicine, or bobbing up and down similar to a fishing bob when moving will add power to your punches. The more you tell a lie, the more you begin to believe it yourself. This makes you an even more convincing liar.

• When asked an incriminating question, avoid it. Change the subject, attack the questioner's reason for asking the question, blame others for attacking your credibility, or ramble with meaningless statements until the original question is forgotten.

• Accuse others of trying to suppress your innovations. For example: oil companies buy patents for 100 mpg carburetors and keep them from the public, or accuse traditional masters of hiding to suppress your simple techniques because they want to keep students training in their schools for many years.

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